Seasoned analytics expert with an extensive background in managing analytics teams responsible for business intelligence and marketing analytics. Domain expertise in digital marketing for travel and financial services. Strong working knowledge of statistical methods, predictive modeling, and applied machine learning. Key technical skills: SQL, Python, Tableau Desktop. Certifications: AWS Cloud Practitioner and Google Analytics. Education: MBA and MS in Business Analytics.

Professional Experience

Senior Manager, Marketing Analytics & Business Insights @ Brand USA (2/24 - present)

Instructor @ Georgetown University McDonough School of Business Office of Alumni Engagement - Washington, DC (2/22 - 12/23)

Lending Program & Analytics Manager @ Bank-Fund Staff Federal Credit Union - Washington, DC (11/18 - 4/20)

E-Marketing Manager @ Bank-Fund Staff Federal Credit Union - Washington, DC (4/11 - 11/18)

Consulting Project Experience

U.S. Census Bureau, Office of Enterprise Dissemination - Washington, DC (4/22 - 12/22)

Project Title: Analyzing User Experience and Media Representation of Bureau Data

Helped the bureau better understand user interactions and experience with Used web scraping and natural language processing techniques to analyze data from user-generated inquiries, site usage, survey responses, and text of news articles to identify areas for user experience improvements. Recommended website interface improvements and a related communication strategy.

StoneCo, LTD (STNE) - Sao Paulo, Brazil (4/20 - 7/20)

Project Title: Evaluating Inorganic Growth Strategy Models

StoneCo is a leading provider of merchant financial technology, payment, and credit solutions to small and medium size businesses in Brazil. The company was beginning to make acquisitions in related verticals and wanted an inorganic growth strategy to maximize ROI. Researched aggregator and integrator acquisition models and developed frameworks for evaluating target companies under each model. Recommended an integrator strategy focused on complementing StoneCo’s core offerings.

Education & Honors

Georgetown University

Clemson University

Academic Distinctions

CU Times TRAILBLAZER 40 BELOW Named a 2014 TRAILBLAZER 40 BELOW by Credit Union Times, the leading national credit union industry journal. Recipients are credit union professionals under the age of 40 who have made an impact at their credit union or within the industry. Nominated by my peers for my creative problem-solving and team leadership.

Service and Leadership